Citcon, a mobile wallet payment provider, has closed on $30 million in funding in a Series C round co-led by Norwest Venture Partners and Cota Capital. Sierra Ventures and Sonae IM also joined the financing, which brings San Jose-based Citcon’s total raised since its 2015 inception to nearly $50 million. Citcon’s mission is straightforward: to allow merchants to accept payments by mobile wallet and alternative currencies with the same ease as they process traditional credit card payments today.