Google Introduces AI Into Ads

Google will begin to show ads in AI Overviews, the AI-generated summaries it supplies for certain Google Search queries, and will add links to relevant web pages for some of those summaries as well. It’s also rolling out AI-organized search results pages in the U.S. The increasing prominence of AI in Google’s core search product is an effort to keep users from shifting to alternatives like OpenAI’s ChatGPT or Perplexity, which use AI to answer many of the questions traditionally thrown at Google. Perplexity said that its worldwide user base had grown to more than 85 million web visits — a drop in the bucket compared to Google, but impressive considering that Perplexity launched only two years ago.