Forbes: Launching a Branded Newsletter

In a saturated digital landscape, brands are always looking for meaningful engagement with their audiences to build customer loyalty, showcase their expertise and maintain consistent communication. One time-tested, proven method of engaging consumers is creating a branded newsletter. Done right, a newsletter can become a powerful owned media channel that cuts through the noise, drives value and nurtures long-term relationships. Forbes Agency Council members shared their smart reasons to launch a newsletter, along with their top tips for brands considering integrating one into their marketing strategy. Jordan Edelson, CEO of Appetizer Mobile, stated “A newsletter is a great way to keep your audience informed about platform updates. Since it reaches people who have already shown interest in your brand, engagement is typically higher. When launching a newsletter, focus on delivering real value. Keep it concise, relevant and consistently useful to maintain subscriber interest”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/04/14/why-and-how-to-launch-a-branded-newsletter-15-expert-insights/