Throughout her years working in technology, Jenny Wang, 28, always found herself stumbling back to one idea — a personal styling agent to help users decide what to wear and buy based on their budget, lifestyle, weather, and calendar. She has tried to build such a product numerous times in the past, “but the AI technology was not yet mature enough,”. That’s changed, so a few months ago she announced the launch of her dream company, Alta, followed by the announcement of an $11 million seed round led by Menlo Ventures. The product, which feels straight out of the movie “Clueless,” is indeed an AI stylist and personal shopper that makes outfit recommendations and lets users try on those looks with their personalized virtual avatar. Users upload their closet by either taking photos, forwarding purchase receipts, or searching what is already in the Alta database. People can also dress themselves in clothes they are looking to buy, mixing and matching with clothes already in their closet.
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