Spotify’s New “Smart Filters”

Spotify is giving users more ways to personalize what they hear. The company is launching a new feature that allows users to filter their library by specific activities, moods, or genres. These filters can also be used to find playlists, or, to some extent, audiobooks and podcasts, and can even kick off a new session on Spotify’s AI DJ. The smart filters, will first be made available to Premium subscribers on mobile devices and tablets in select markets, including the U.S., U.K., Australia, Canada, Ireland, New Zealand, and South Africa. Spotify estimates the rollout will be completed over the next few weeks. The feature arrives as the company has been focused on adding more personalization tools and features to its app in recent months. These types of tools, while seemingly small additions, can help differentiate Spotify further from competitors while also making it harder for existing users to leave.