Google Updates Search and Discover

Google is rolling out a series of changes to its Search and Discover pages, the company shared across multiple announcements. The updates will bring new AI-powered features to these key destinations, while also improving navigation and allowing users to collapse ads on Google Search. Given that ads are Google’s primary cash cow, the latter initially seems like a more surprising change. The feature will now allow users browsing Google’s Search results to tap a new button, “Hide sponsored results,” to collapse the ads at the top of the search results page. However, while this action will remove the ads from displaying on the screen, sponsored results are not going away entirely. Instead, Google notes that the “Sponsored Results” label will remain at the top of the screen as you scroll down. In a way, this makes the ads more prominent as they can follow you down the page, even though they’re collapsed.