Forbes: Big Social Media Trends For B2C Brands

Social media is one of the most important channels modern B2C brands use to get discovered, shape audience perception and spark real interest with consumers. As people change how they browse, shop, buy and interact with brands online, social media platforms are evolving along with them, favoring authentic content that builds a sense of real connection. For B2C brands to stay relevant and meet audiences where they are, it’s essential to stay up on major shifts and developments in social media to understand how to best leverage or prepare for emerging trends. Forbes Agency Council members outlined the biggest social media trends influencing B2C marketing today to help brands make informed decisions about where to focus their efforts. Jordan Edelson, CEO of Appetizer Mobile, had this to say on the topic, stating, “Being involved in community conversations across social platforms and directly conversing with the consumer is of huge importance for brands today. It helps establish brand identity and build trust with your core audience. Brands should not shy away from this, but they should be mindful of how they communicate with consumers”. To read the entire article, you can visit the following link, https://www.forbes.com/councils/forbesagencycouncil/2025/11/17/16-big-social-media-trends-b2c-brands-should-be-acting-on-this-year/