Forbes: How to Assess Tech Tools For Agency Teams

The agency world moves at breakneck speed, with each week bringing new tech, AI tools, emerging social platforms and hot takes on what will revolutionize the industry. This constant flood of innovation creates a genuine dilemma for agency leaders. If they invest time and resources chasing every trend, teams lose focus on what drives results for clients. If they ignore too much, or adopt too late, they risk falling behind competitors who spotted the next big shift early on. The most successful agency leaders have developed frameworks for cutting through the noise and hype to identify which developments truly matter. Forbes Agency Council members who have mastered this balancing act reveal how they assess new platforms, tools, trends and ideas in an ever-evolving industry. Jordan Edelson, CEO of Appetizer Mobile, stated, “As an agency leader, you should be documenting your top priorities. When researching a new tool, trend or idea, you should be assessing whether it’s in alignment with those top priorities and how practical it is; otherwise, you’re likely to see a low-converting ROI”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/12/19/how-to-assess-tech-tools-and-trends-for-agency-teams-17-expert-tips/