TikTok Launches App “PineDrama”

TikTok has quietly released a new stand-alone short drama app called PineDrama in the U.S. and Brazil. The app offers access to microdramas, which are essentially bite-sized TV shows that can be watched in a series of one-minute episodes. Think TikTok, but every video you come across is a short episode of a fictional story. PineDrama is available on iOS and Android. It’s free and currently ad-free, though that could change in the future. You can find content through the app’s “Discover” tab, where you can sort through “All” or “Trending” dramas, or through endless vertical recommendations that are tailored to your taste. PineDrama features a variety of genres, including thriller, romance, family, and more. Examples of popular shows include “Love at First Bite” and “The Officer Fell for Me.” The app features a “Watch history” section where you can jump back into the various series you’re watching. There’s also a “Favorites” section where you can save the dramas you like the most. You can also share thoughts with other viewers in the comment section and enter a full-screen viewing experience that gets rid of the caption and sidebar.