Meta AI App Climbs to Number 5 in App Store

Meta’s AI app has seen a sizable jump in installs following the launch of the company’s newest AI model, Muse Spark — its first model release under Alexandr Wang, the head of Meta’s Superintelligence Labs who was recruited from Scale AI last year to overhaul the social giant’s AI efforts. According to new data from market intelligence provider Appfigures, consumer demand for the Meta AI app has pushed the app up from No. 57 right before the launch of Muse Spark to No. 5 on the U.S App Store — a move suggesting a flood of new installs. Meta says its new AI model, which is available on both the web and mobile, is a significant upgrade over its earlier Llama 4 models. It’s also the company’s latest attempt to catch up to rivals like OpenAI and Anthropic, an effort that’s already cost Meta billions in recruiting AI talent, in addition to its $14.3 billion investment in Scale AI.