Forbes: BTS Video Strategies Smart Brands Are Using Right Now

Behind-the-scenes content has become one of the most effective ways for brands to build credibility, strengthen audience connection and stand out in crowded social feeds. But as more companies lean into casual video formats, audiences are becoming quicker to spot content that feels aimless, overly polished or disconnected from the brand itself. The brands getting BTS right are treating it as a strategic storytelling tool rather than a stream of spontaneous clips. That shift is pushing marketing teams to think more carefully about structure, ownership, audience expectations and long-term content value before production even begins. Forbes Agency Council members shared their insights on the decisions organizations should prioritize when building a BTS social video strategy for 2026. Jordan Edelson, CEO of Appetizer Mobile, stated, “Don’t overlook defining what “authentic” actually means for your brand before you start filming. If you don’t tie behind-the-scenes content back to a clear goal, it turns into random footage that doesn’t convert. Getting this right early helps you attract the right audience, not just more views”. To read the entire article, you can visit: https://www.forbes.com/councils/forbesagencycouncil/2026/05/19/the-bts-video-strategies-smart-brands-are-using-right-now/