Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must...
Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. In 2022, marketers will no doubt find more unique ways to incorporate AI into their...
It seems that there are specific traits of great managers, personal qualities that are crucial to success in any managerial role, and while some of these traits are innate, others can be learned. YEC community members were asked what essential traits are needed for great...
Lapse, an app that lets users form groups, and then lets those groups collaborate, wherever they are, to take spontaneous pictures on collective “rolls” of 36 photos that are then “developed” — and only shown to the group — 24 hours after the roll has...
Officely, a relatively new tech startup, has raised $2 million in a seed round. Officely’s main draw is desk booking, allowing you to group desks by which office they’re in — or, if you’ve got a bunch of desks, into “neighborhoods” within an office. You...
Superside, which operates a network of freelance creatives that are tapped by companies to work on logos, display ads, packaging, bigger marketing campaigns and other design-based efforts, has picked up $30 million in funding. Plans for the funding use include further international expansion and growing...
Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps that blend reality with a fictional digital world, or through interior design apps that allow consumers to virtually create their dream living space, AR has become...
Every business needs to market its products and services, but there’s a lot of competition out there. When you’re creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn’t measure up...
Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of...
People all over the world are traveling more for work again. If you’ve flown anytime in the past few months, the packed planes are in part evidence of that. Further evidence that travel is rebounding lies in the number of people staying in hotels, and...
