In 2017, YouTube had launched an in-app messaging feature that would allow YouTube users to private-send their friends videos and chat within the YouTube mobile app. After September 18, the ability to direct-message friends on YouTube itself will be removed. YouTube, in its announcement about...
The mobile application, Yarn, is about to get even more interactive. For those of you that are unaware of the app, Yarn provides a similar experience to the adventure series of books popularly known as the “Choose Your Own Adventure”. Users get to read a...
Indian hotel booking startup, Oyo, will be investing $335 million into its vacation home rental business. The primary goal is to strengthen relationships with homeowners and provide them with resources so they can deliver hospitality experiences that are unmatched. With the investment, Oyo will be...
One of the largest e-commerce platforms in India, Flipkart, recently announced that it will adding a number of new services and support features that include support for the Hindi language, a video streaming service and an audio-visual assistant. The e-commerce platform hopes to be rolling...
For success in a digital marketplace, having a fully functioning mobile app is imperative. Headquartered in New York City, at Appetizer Mobile has created apps for hundreds of major brands. We pride ourselves in being a completely in-house team, which allows us to maximize communication...
In the age of social media, influencer marketing is playing a larger role in many companies’ business strategies. When chosen thoughtfully, an influencer can greatly increase your business’ visibility and profits. However, it’s not enough to find someone with lots of followers—the influencer must align with...
Haptik, a conversational AI platform, has been making tremendous strides in India and is now looking to use its capital to expand its clientele internationally. Haptik has acqui-hired Convrg, a LA-based startup who's technology is focused on developing chatbots. The move will also help improve...
Waze is a navigation mobile application that provides users with a variety of tools that helps make trips efficient and simple to plan. Waze just recently announced a new update that will allow users to see toll prices for all routes across the United States...
As we see plenty of large tech companies begin to branch out to other industries in hopes of creating different revenue streams, one platform has been doing it quite well. LINE Man, a mobile application located in Thailand, allows users to access food, groceries, parcel...
Oftentimes, individuals and groups building landing pages focus more about the advertising and the craft around it rather than the equal time deserved for the landing page. Forbes recently posted an article about this common mistake, specifically centered around PPC, and how to create an...
