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Pocket FM Secures $103 Million in Funding

India-based audio platform Pocket FM has secured $103 million in Series D funding led by Lightspeed Ventures, with participation from Stepstone Group. The company, which counts Tencent and Times Internet as backers, aims to expand into Europe and Latin America after looking at positive results in the...

Forbes: Leveraging Sounds For Marketing

With its uncanny ability to engage humans, sound is becoming as important to a brand’s identity as its logo, advertising and customer experience. Now that marketers have come to understand the immense power of integrating sonic elements into their branding, a key question for them...