Forbes: Leveraging Sounds For Marketing

With its uncanny ability to engage humans, sound is becoming as important to a brand’s identity as its logo, advertising and customer experience. Now that marketers have come to understand the immense power of integrating sonic elements into their branding, a key question for them to ask themselves in 2022 is, “What does our brand sound like?” 14 members of Forbes Agency Council share unique ideas that brands can use to leverage sound and creative sonic assets in their marketing and ads. Jordan Edelson, CEO of Appetizer Mobile, stated, “Large portions of today’s viral content is centered around sounds or songs. By integrating nostalgic audio into a product promotion, you trigger deeper emotional connections, and this makes the ad more memorable”. To read the entire article, you can visit the following link: