When it comes to sharing positive company news with the public, in-house marketing teams and agency partners have a range of methods at their disposal. However, identifying the best ways to publicize good news about a particular organization is crucial for maximizing its impact and...
Potential clients never enjoy the oversell of a pitch and the idea of going the extra mile is sometimes lost in translation. Forbes' latest article highlights how agencies often use tactics that may come off as too hard of a sale or even sleazy. Our...
Forbes' latest article outlines 11 rules for preventing a PR crisis. Our CEO, Jordan Edelson, provides his thoughts along with 10 other Forbes members. Check out the excerpt below! With today’s 24/7 news cycle, business and industry stories—both good and bad—don’t stay silent for long. When...
Jordan Edelson CEO of Appetizer Mobile featured in one of Forbes latest articles: Post written by Forbes Agency Council Even the best-laid plans can come to a crashing halt when a PR crisis rolls into town. Customers can be fickle and take a successful brand to the...
