Whether you like it or not, Amazon continues to put AI at the center of the shopping journey. The company announced “Alexa for Shopping,” its new personalized AI shopping assistant, powered by Alexa+. Notably, the experience will replace Rufus, its generative AI shopping assistant that launched in 2024. According to the...
Amazon is expanding access to a program called Shop Direct that lets U.S. customers discover and buy products not sold in its own online store. The retail giant said it will now support third-party product feeds, which merchants use to provide information about their inventory, pricing, and catalog...
Amazon announced the launch of an AI-powered shopping assistant it’s calling Rufus that’s been trained on the e-commerce giant’s product catalog as well as information from around the web. The company says the new tool will launch to a subset of U.S. customers in beta, before expanding...
Claim, a platform that is both a rewards app and a social network, has raised $4 million in a seed funding round led by Sequoia Capital. The startup is on a mission to make shopping fun, rewarding and social. The app launched on an invite-only...
