Amazon Launches AI Shopping Assistant “Rufus”

Amazon announced the launch of an AI-powered shopping assistant it’s calling Rufus that’s been trained on the e-commerce giant’s product catalog as well as information from around the web. The company says the new tool will launch to a subset of U.S. customers in beta, before expanding to more users in the weeks ahead. Customers will be able to chat with Rufus inside Amazon’s mobile app to get help with finding products, performing product comparisons, and getting recommendations on what to buy. The launch of the AI chatbot comes on the heels of other AI-powered additions across aimed at improving the shopping experience for consumers, ranging from tools that help customers find clothes that fit to those that enhance product reviews with summaries of product highlights and customer sentiment, as well as others aimed at advertisers and sellers.