Snapchat announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences. In addition to giving users access to the perks unlocked with...
Snap has launched a stand-alone Lens Studio iOS app and web tool. The new tools are designed to make it easier for anyone to create AR Lenses through text prompts and simple editing tools. With the Lens Studio app, users will be able to do things like generate...
Snapchat is bringing ads to the app’s main Chat tab, the company announced. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Users won’t be notified about...
Snap has announced on their fourth-quarter earnings call that it’s technology will eventually be powered by AI. Investors wanted to get a sense of how Snap was thinking about the latest developments in AI — particularly in buzzy areas like generative AI. One pointed to...
