As social media has evolved from a place to connect with friends into large-scale entertainment platforms, a startup called Yope is quietly building what it believes will be the future of online connection: social networking with no algorithms, no ads, and no public content. Yope’s app, now backed by a $12.3 million round led by Northzone, is taking on tech giants like Facebook, TikTok, Snapchat, and Instagram by building a social platform centered on what it refers to as “micro communities” — or small groups where friends and family interact in private, sharing photos, videos, messages, and soon, playing games.
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