As AI becomes the dominant theme for marketers across industries, many are seeing similar messaging from the competition. As the volume around AI rises, attention is becoming harder to earn in general, pushing marketers to rethink how they are positioning AI. How are marketers making...
Last year, a swarm of AI browsers from companies like OpenAI, Perplexity, Opera, and The Browser Company launched with the aim to replace Chrome with features like sidebar assistants and automated tasks. Now Google is flexing its own AI muscle by adding similar features to Chrome, the world’s largest browser by market...
TikTok has quietly released a new stand-alone short drama app called PineDrama in the U.S. and Brazil. The app offers access to microdramas, which are essentially bite-sized TV shows that can be watched in a series of one-minute episodes. Think TikTok, but every video you...
When it comes to Super Bowl ads, brands are competing not only for attention, but also for cultural relevance, memorability and measurable impact. Each year, shifts in consumer sentiment, media consumption and technology shape how advertisers approach everything from storytelling and humor to audience targeting...
As hybrid work continues to reshape how agencies operate, culture has become one of the most powerful factors in motivating and retaining talent. When teams are no longer in the same room, engagement depends less on proximity and more on the behaviors, systems and experiences...
The agency world has always rewarded those who stay ahead of the curve, but figuring out where the curve is today has become increasingly complicated. New tools emerge weekly, client expectations shift constantly and skills that mattered just a year ago don’t always carry the...
Amazon announced that it’s introducing a new AI-powered Fire TV feature that lets viewers jump to specific movie scenes on Prime Video simply by describing them to Alexa+. “Our number one mission at Fire TV is getting you to what you want to watch—fast,” Amazon wrote in a blog...
It’s that time of year when companies are rolling out their Spotify Wrapped-like end-of-year recaps, letting users revisit the content they engaged with the most. While YouTube has offered a YouTube Music recap for the past few years, the platform announced that it’s now launching a separate...
After YouTube discontinued its private messaging feature in 2019, the platform is now reintroducing this functionality for a select group of users. Users with access to the test are able to share videos directly on the mobile app, including long-form videos, Shorts, and even livestreams. They’ll be able to...
Social media is one of the most important channels modern B2C brands use to get discovered, shape audience perception and spark real interest with consumers. As people change how they browse, shop, buy and interact with brands online, social media platforms are evolving along with...
