Social media is one of the most important channels modern B2C brands use to get discovered, shape audience perception and spark real interest with consumers. As people change how they browse, shop, buy and interact with brands online, social media platforms are evolving along with...
Amazon announced the debut of Amazon Bazaar, a new low-cost shopping destination for Asia, Africa, and Latin America that will be available separately from the main Amazon shopping app. On Bazaar, most products are available under $10, and some are as low as $2, the retailer says....
Locket, a private social networking app for friends, has scored a win with Gen Alpha users following the launch of its latest feature, Rollcall. The app, which lets friends share photos that then appear in home screen widgets, first hit the top of the App Store’s...
Over the last year, Google has added multiple AI-powered features to Maps to improve discovery and enable users to ask questions about places. Now the company is upgrading the app with Gemini to let users ask its AI bot questions while driving, improve navigation, and perform more tasks....
Apple says it will soon introduce an Apple Wallet feature that will allow U.S. users to create a digital ID using their passport, which will then be able to be used at select TSA checkpoints for domestic travel. The feature, previously announced as part of the iOS 26...
Snapchat is making its new “Imagine Lens,” the company’s first open prompt image-generation AI Lens, available to all users for free. The Lens was initially launched in September but only for paid subscribers. With the Lens, users can edit their own Snaps using custom prompts...
The thousands of small trucking companies that help move goods around the United States have a fairly old-school way of doing things, according to Paul Singer. He would know — he left his product manager job at Uber Freight to start a company called FleetWorks, which...
Google is rolling out a series of changes to its Search and Discover pages, the company shared across multiple announcements. The updates will bring new AI-powered features to these key destinations, while also improving navigation and allowing users to collapse ads on Google Search. Given that ads...
Earlier this week, OpenAI launched a way for developers to build apps within ChatGPT, allowing users to prompt the assistant to perform tasks and answer questions directly related to the participating apps. Several companies have launched their interactive experiences, including Spotify, allowing listeners to ask ChatGPT to create playlists,...
The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, persuade and build trust. Traditional tactics once considered untouchable are giving way to digital-first, human-centered...
