WhatsApp is rolling out the ability for users to translate messages into their preferred language, the Meta-owned company announced. Now, if users see a message in a different language, they can long-press and tap “Translate.” Users can then select the language they want to translate from...
Harjot Gill was running FluxNinja, an observability startup he co-founded several years after selling his first startup Netsil to Nutanix in 2018, when he noticed a curious trend. In early 2023, Gill started CodeRabbit, an AI-powered code review platform, and it acquired FlexNinja. Gill’s prediction has come true:...
Digital fatigue is real—and for brands trying to connect with audiences who are tired of an oversaturated online marketplace, it opens the door to analog opportunities. When most interactions happen through screens, physical marketing can make a brand’s message feel more personal, deliberate and memorable....
Demand for AI “companion” applications outside of bigger names, like ChatGPT and Grok, is growing. Of the 337 active and revenue-generating AI companion apps available worldwide, 128 were released in 2025 so far, according to new data provided to TechCrunch by app intelligence firm Appfigures. This...
The role of a creative director today involves far more than excellent marketing skills such as crafting compelling visuals or composing witty copy. Finding success as a CD now demands a diverse skill set that spans technology, emotional intelligence, business savvy and cultural literacy. As...
Generative AI apps have seen tremendous growth in both downloads and in-app revenue in the first half of 2025. Users downloaded GenAI apps 1.7 billion times, compared to 1 billion in H2 2024. These apps doubled in-app revenue, bringing in $1.87 billion in H1 2025,...
As publishers fret about decreased traffic from Google, the search giant has begun rolling out AI summaries in Discover, the main news feed inside Google’s search app on iOS and Android. Now, instead of seeing a headline from a major publication, users will see multiple news...
With Walmart integrating its own AI shopping agents into its services and preparing its digital platforms to work with third-party bots, more brands are rethinking how they communicate with machines. A retailer’s product data and brand voice aren’t just for people anymore—they’re instructions that guide how AI...
Meta announced that it’s adding an AI-powered summaries feature to WhatsApp. The optional new feature uses Meta AI to summarize unread messages in a chat. This summary would only be visible to you, not others in your chat, the company notes. The feature builds on...
While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics. From posting on the wrong platforms to ignoring your audience’s wants and needs, seemingly small...
