Facing new competition from startups like Arc, Google announced that it’s bringing five new features to the Chrome browser on mobile devices, each designed to enhance the search experience. These include new shortcuts for local search results, a refreshed address bar for easier navigation, trending search suggestions, live sports cards for fans, and more personalized search recommendations to cater to users’ browsing habits. The features will roll out soon for both Android and iOS devices. Among the new features is Chrome Actions, which helps users more easily perform certain tasks without going to settings. Now the feature is coming to local search results, meaning users will be able to search for a local business and quickly get access to shortcut buttons like “Call,” “Directions,” and “Reviews.” This is currently available in Chrome on Android devices, and Google will launch an iOS version later this fall.
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