LTK Announces New DM Tool

LTK (formerly and RewardStyle), the influencer shopping app with 40 million monthly users, announced the launch of a free direct message tool for creators to instantly share preset responses with followers. The new tool, called LTK DM, is integrated into the posts section of the LTK app. When a creator shares an Instagram post, and a follower comments “Shop” on it, the tool automatically sends the follower a direct link to the creator’s LTK page as a private message, allowing them to quickly shop for the product they’re interested in. The purpose of the new feature is to help influencers convert Instagram comments into earnings and save time by automating sharing links with all their followers. Previously, users had to manually send links to followers or invest in a third-party automated DM tool. Now LTK is offering one at no additional cost.