Ikea: The Movement Towards AR

Ikea Place is a new, interactive augmented reality application that takes advantage of Apple’s ARkit. As you may know, Ikea is a Swedish retailer that sells everything from desks and dressers to bedroom sets and more. Shopping at Ikea can be overwhelming for the sole fact that the store is massive and can take you some time to find right product you’d like to have in your own living space. This is where Ikea is attempting to make a seamless experience for their customers. Their mobile app allows users to easily take furniture from the online catalog and actually place it in your home virtually to see whether or not you like the choice! This is really a game-changer by way of furniture and decor shopping because it gives you the feel of the item as if its already in your home and gives you the confidence when making the big time purchase. When your done fiddling with the furniture and find a fit for you, all orders can be placed on Ikea’s website or you can pick it up at your local Ikea retailer. Shopping for your apartment/house has never been easier!


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