Forbes: Increasing Brand Loyalty

CEO of Appetizer Mobile, Jordan Edelson, was recently mentioned in the Forbes Agency Council’s latest article:

According to the Center for Retail Management at Northwestern University, up to 15% of a business’s most loyal customers account for 55% to 70% of a company’s total sales. For this reason alone, it is imperative that you make your first impression with a customer count.

As a business, you need to enhance the customer experience and do everything in your power to ensure that each and every client will come back to your business when the need arises. Nowadays, it takes more than an overused, generic loyalty program to sway a customer. You need to be creative in your approach and provide value that your clients can’t find anywhere else.

Twelve members of the Forbes Agency Council discuss some of the more personal ways in which brands can increase their customer loyalty. Here’s what they had to say:

1. Listen To Their Feedback

Customer loyalty increases when you offer products and services that consumers truly value based on their feedback. Whether it is an experiential event or access to services to help them achieve their personal goals, we focus first on what customers tell us they would like more of from our brands. Then, we develop new products or expand existing ones to new platforms that serve those needs. – Bonnie Kintzer, Trusted Media Brands

2. Crowdsource Product Development

One simple, inexpensive way to increase customer loyalty is to make your customers feel like they’re a part of the growth and development of your business. Instead of just allowing customer feedback to fall on deaf ears, use it to actually improve existing products or create new ones. Something as easy as running a contest where your customers get to pick the name of your upcoming product can make a one-time customer a lifetime fan. – Vinny La Barbera,imFORZA

3. Keep Delivering Value As The Market Changes

Point systems and online personalization can only take customer loyalty so far. Companies need to continue to deliver competitive value year over year if they want their customers to remain loyal. – Lisa Allocca, Red Javelin Communications

11. Partner With Social Media Influencers

Partnering with social media influencers to provide a unique package of products and deals to your customers will help increase engagement and authenticity. Working with influencers acting as brand ambassadors and creating meaningful content can help supercharge the potency of an existing loyalty program. – Jordan Edelson, Appetizer Mobile LLC

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