Last summer, Instacart had projected that they would be available to 80% of US Households by the end of 2018. Today, they’re available to 70% and if you take into account that we still have Q4 remaining combined with Instacarts latest round of funding, we’re pretty sure they’ll be on track to hit those targets. Their recent funding came from Coatue Management, Glade Brook Capital Partners and a number of other investors for a total of $200 million, thus valuing Instacart at approximately $4.2 billion. Retailers and brands have been left in a pivotal position to decide how to handle their deliveries as Amazon continues to make strides towards dominating the industry.
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