Black Friday: Holiday Shopping in 2018

This 2018, Black Friday has never been more exciting for consumers. Appetizer Mobile has seen the sales trend trickle away from brick and mortar stores and gravitate to online shops. Logically, it only makes sense as mobile applications and websites are easily accessible from the comfort of ones home in contrast to the hassle of waiting in line at midnight. Last year, the National Retail Federation said that of the 174 million Americans who did their Black Friday shopping between Thanksgiving Day and Cyber Monday, 58 million of them exclusively shopped online while an additional 61 million people shopped both online and in store. Do you plan on doing your shopping online this holiday season, or will you be chasing down the in store deals?


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