When we purchase our mobile devices, one of the many conveniences that come with it is the ability to provide us with weather updates. Now there are plenty of other weather mobile apps available in the app store that go the extra mile to provide other features, but Weather Up brings possibly the most interesting one. Weather Up focuses on the ability to not only provide users the weather, but also provides them the weather for their specific events based on their calendar events. The mobile app stands out due to their monetization strategy which revolves around selling merchandise. Weather Up strives to differ from the entire market by being dedicated to its user data and refusing to sell it to big brands and companies. Do you think Weather Up will be the next disruptive storm in the tech industry?
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