Startup companies traditionally focus on solving a niche problem which they can ultimately build a business around. Recently, India has seen a change in the mobile app industry where apps are becoming more widespread in functionality. Companies such as Truecaller and WeChat are just a few that have shown signs of potential growth in industries that stray distant from their original path. Truecaller, an app that screens phone calls and acts as an additional layer of security for identifying phone numbers is now allowing its users to borrow small amounts of money. WeChat, which originally started as a messaging service, has provided so many different platforms for its users that it has essentially become a vital operating system for the Chinese internet ecosystem. Will apps continue to grow in this direction, or will we see push back from its users leading back to its platforms original intended use?
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