Oftentimes, individuals and groups building landing pages focus more about the advertising and the craft around it rather than the equal time deserved for the landing page. Forbes recently posted an article about this common mistake, specifically centered around PPC, and how to create an effective PPC landing page. Our CEO, Jordan Edelson, states how landing pages should be curated to match up with relevant expectations from inbound PPC traffic. It will ultimately yield to better conversions for a call-to-action on that page. To read the entire article and what the other Forbes members had to say on the topic, visit the following link and let us know your thoughts!: https://www.forbes.com/sites/forbesagencycouncil/2019/06/28/agency-pros-detail-13-top-features-of-an-effective-pay-per-click-landing-page/#366627441c80
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