When you think of the different media channels you might use to reach your target audience, you probably think of traditional marketing avenues like TV, radio and print/digital ads, as well as today’s popular social media platforms like Facebook, Instagram and Twitter. However, there are other underutilized media channels businesses can leverage to garner a following in the modern world. As an entrepreneur, using alternative channels can be key to standing out from competitors and attracting consumers to your business.
Jordan Edelson, CEO of Appetizer Mobile stated the following, “Participate in vetted and targeted social media contests to help grow a following. They can be fun, organic, moderated and provide direct engagement with the user base. This medium is new to many businesses, but it is very effective if done properly”.
To read the entire article, check out the link below and let us know your thoughts on our social channels!