Forbes has posted an article discussing the topic of how brands and companies should be dividing their attention and focus on multiple social platforms. The proliferation of social media sites has made it so much easier for companies to get in contact with the core consumers of their product. However, this extensive proliferation has led to the segregation of demographics based on the appeal of the platform to a particular group. Our CEO, Jordan Edelson, gave the following thoughts saying, “It’s important for companies new to social media marketing to perform testing across multiple social media platforms in order to determine which platform performs the best. A/B testing can be performed with different types of media and copy to see what resonates the best with their target audience”. To read the entire article, visit the following link and let us know your thoughts on our social platforms: https://www.forbes.com/sites/forbesagencycouncil/2019/09/18/choosing-the-right-social-media-platform-for-your-marketing-10-key-considerations/#2d3eb9767bb3
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