Forbes: Deciding What Marketing Trends To Adopt: 12 Key Criteria

Marketing teams are often faced with the difficult decision of curating a platform specific campaign which can be difficult today with the large number of different platforms that exist. Forbes’ latest article highlights how we can decide what marketing trends to adopt based on a variety of factors. Appetizer Mobile’s CEO, Jordan Edelson, stated, “It’s important to adopt marketing trends that have the most potential of yielding long-term value. Look for trends that have strong and measurable KPI metrics so that “success” can be more easily qualified and quantified”.

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