Athlane is prepared to launch based on the recent close of capital from investors including Y Combinator, Jonathan Kraft, Michael Gordon and many more larger groups. Athlane is a revolutionary software platform that will be a necessity for all brands and streamers. The tool helps brands locate streamers that align with their target demographic with proprietary data so that any sponsorships or endorsements deals are made with proven analytics. Alternatively, the tool helps on the streamer’s side by providing them insights on brands that would work well with their core audience along with additional feedback on ways to improve traffic to their channel. Will we see more software tools like this emerge in the Esports world?