Keeping an Audience Engaged on Your Website

A website can be a critical marketing tool — as long as you manage to keep your audience engaged. Advertising can drive traffic to your website in several ways, with video, text or image content. But once your customer arrives on your site, how do you keep them engaged enough to stay there? YEC asked this question to its community members and Appetizer Mobile’s CEO, Jordan Edelson, stated, “Embedding a proactive chatbot can help foster interaction and encourage further exploration of the site. This works well as it can capture information on the visitor and help with offering additional value in the future”. To read the entire article, visit: