It has been announced that the startup company, Songclip, has raised $11 million in new funding. Songclip focuses on providing music clips legally to social media platforms so that creators can implement them into their videos. The startup has also created an API that, when integrated with other apps (current integrations include photo- and video-editing app PicsArt) allows users to search for and share music. Like Giphy, Songclip plans to popularize a new media format — the short audio clip — and make it accessible across a wide range of services. To do so, Songclip doesn’t just license music, it also does its own tagging and clipping, while offering tools for music labels to protect their intellectual property and providing data on how people are interacting with the music.