Ometria Closes Series C Round

Ometria, an “AI-powered” customer marketing platform allowing brands and retailers to personalize marketing messages has completed a $40 million Series C round, led by InfraVia Growth, with participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo and Columbia Lake Partners. This brings its total funding to over $75 million. The company says the funding will be used to triple the size of the company’s product and engineering team, especially now that consumers are gaining more control about what personal data they share and with whom.