Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. In 2022, marketers will no doubt find more unique ways to incorporate AI into their operations to enhance campaigns while boosting the effectiveness of data analysis and the accuracy of reporting. Forbes community members provided some tips in ways to leverage AI to better connect with customers and Appetizer Mobile’s CEO, Jordan Edelson, stated, “Targeted ad marketing is crucial to implement in today’s business world. The use of AI software tools can help drive more relevant consumer eyeballs to convert for calls to action”. To read the entire article, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2022/01/13/14-ways-to-leverage-ai-to-better-connect-with-customers/?sh=b3e0ffa364cd
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