When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022. Taking this into account, YEC members were asked, “The pandemic saw a major uptick in startup and small business launches. What’s one trend you’re excited about seeing in this sector in 2022, and why?”. Jordan Edelson, CEO of Appetizer Mobile, stated, “The use of virtual tools to promote products and services will continue to innovate the way consumers shop and conduct business on a daily basis. More free or inexpensive augmented reality selling tools will be available to startups and small businesses that in the past would have required custom development”.
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