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YEC: Small-Business Marketing for 2022

Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. YEC members were asked for their...

YEC: Small Business Trends For 2022

When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of...

Translate Your Qualifications From Your Resume

Recruiter Q&A recently posted an article where the question of the day was, "Even when a candidate is more than qualified on paper, they may not do well at impressing during an interview. What advice would you give them for better translating that qualification during their interview?"....

Tips on Launching Products On Social Media

Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of...

How to Salvage an Investor Pitch Meeting

Investor meetings are often difficult to ace for many startup founders which can lead to fumbled pitches. YEC members were asked for some tips on how to salvage the meeting when they don't go your way and Appetizer Mobile's CEO, Jordan Edelson, stated "Turn your...

Creating Highly Influential Content

Today's consumers are looking for a steady stream of valuable, interesting information from the brands and influencers they follow. Creating this content and being able to do so consistently can often lead to many issues for creators. Fortunately, YEC members were asked to provide some tips on...

Important Skills to Look for in Job Candidates

When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume....

YEC: How To Reach More Millennials on Social Media

For the many companies looking to reach millennials, social media is a commonplace to meet your audience. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t...