OwnID Raises $6 Million

The founders of OwnID, Dor Shany and Rooly Eliezerov, previously founded Gigya, a startup that wanted to make it easier to help identify customers. They sold that startup to SAP for $350 million in 2017, but the idea of making it easy to log into websites without friction was always in the back of their minds, and they launched OwnID last year to help solve that particular problem. Shany explained that the founding team understood identity from their time at Gigya, and they wanted to create a company to make it as simple as possible to authenticate from a user perspective. Their idea was to move the process to your phone and take advantage of the phone’s built-in authentication system.