Two years on from its launch, Charles has announced that it has raised $20 million in a Series A round of funding led by Salesforce Ventures, with participation from Accel and HV Capital. This follows a $6.5 million seed round of funding it raised last year. Founded out of Berlin in 2019, Charles pitches itself as a full, end-to-end product spanning backend and interface, connecting the APIs from messaging services such as WhatsApp with popular e-commerce and CRM (customer relationship management) systems like Shopify and Salesforce. Then, businesses can sell products, send newsletters and offer follow-on support.
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