As more and more consumers shift to streaming services for their entertainment needs, connected TV advertising is becoming an increasingly popular way for brands to reach more targeted audiences. However, with new trends and technologies emerging all the time, running effective CTV ads can be a complex, constantly evolving process. For brands considering placing ads on CTV devices adjacent to apps, shows, movies, livestreams and other streaming content in 2023, it’s important to understand key factors that can impact the success of the ads CTV users see. Forbes Agency Council members shared some of the most important things brands looking to run CTV ads need to keep in mind to achieve a strong return on investment. Jordan Edelson, CEO of Appetizer Mobile, stated, “Be sure to measure key metrics that display how the ads are providing a return on your investment and are leading viewers back to your brand, rather than simply gathering large quantities of views. Attribution data should also be collected whenever possible”. To read the entire article, you can visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2023/03/07/15-tips-for-brands-considering-running-connected-tv-ads/?sh=71bd36126fa1
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