Snap’s AR Tools

Snap users are already quite familiar with the company’s expertise in AR thanks to Lenses and Filters. Now, the social media company is unveiling AR Enterprise Services (ARES) to offer those tools to businesses. As part of the launch, Snap is offering a “Shopping Suite” to brands that can help them get more customers. The company said that more than 250 million people engage with AR on the platform every day. For comparison, Snapchat has 375 million daily active users. Last year, it claimed that since January 2021 users have tried shopping-related AR lenses more than 5 billion times. The company didn’t provide an updated figure. The company’s partners use AR Lenses to let people try on different apparel and accessories. They include Amazon and Walmart-owned Indian e-commerce giant Flipkart.