Meta to Implement AR in Reels & Stories

Meta has announced that augmented reality is coming to Reels Ads and Facebook Stories. The update allows brands like Sephora, Tiffany & Co. and others to offer more immersive experiences and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The company said it’s also rolling out other enhancements and improvements to Reels ads and noted brands will now be able to work with third-party measurement partners for their Reels Ads campaigns.