Forbes: Gearing Up For Black Friday

Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a company’s online presence, agencies can play a central role in guiding businesses through the holiday sales frenzy. Members of the Forbes Agency Council explained strategies agencies can employ to ensure their clients not only survive, but actually thrive during this pivotal time period. Jordan Edelson, CEO of Appetizer Mobile, stated, “One way our agency helps clients gear up for Black Friday is by structuring a complete campaign around that particular weekend. This includes the full ad campaign, email marketing and social media marketing”. To read the entire article, you can visit the following link: