Neptune is one of the newest short-form video apps on the block seeking to compete with major players like TikTok, Instagram Reels, and YouTube Shorts. The app, currently in beta, has attracted attention from hundreds of thousands of users, with 970 testers participating and 400,000 people on the waitlist, per the company. Neptune announced that it’s preparing to launch the app on the App Store next week, with plans to roll out on the Google Play Store in about six months. The startup was founded by Ashley Darling, who has a background as a talent director at the OPTYX agency, where she worked with “underestimated” influencers. She set out to develop a platform that emphasizes creativity instead of the number of followers a creator has. With TikTok’s future still uncertain, Neptune hopes to attract creators looking for an alternative way to earn revenue while fostering an environment that prioritizes the quality of videos and connections instead of follower counts. The app plans to offer various revenue streams, including tips, livestreams, and subscriptions.
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