Forbes: Avoid These Mistakes With Social Media Campaigns

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics. From posting on the wrong platforms to ignoring your audience’s wants and needs, seemingly small missteps can derail momentum. Members of Forbes shared their critical mistakes advertisers make with social media campaigns and Jordan Edelson, CEO of Appetizer Mobile, stated, “One of the biggest mistakes is overemphasis on sales instead of pure engagement. Overly promotional content can cause a huge turn-off with your audience. It’s important that advertisers focus on providing value through their content, which can eventually lead to more naturally converted sales”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/06/23/20-critical-mistakes-advertisers-make-with-social-media-campaigns/