Forbes: Succeeding As A Creative Director In 2025

The role of a creative director today involves far more than excellent marketing skills such as crafting compelling visuals or composing witty copy. Finding success as a CD now demands a diverse skill set that spans technology, emotional intelligence, business savvy and cultural literacy. As marketing continues to intersect with data, AI, ethics and global culture, the most effective agency leaders are those who adapt quickly while remaining grounded in human insight. Forbes Agency Council members outlined essential skills modern creative directors need to master to stay relevant and thriving in 2025 and beyond. Jordan Edelson, CEO of Appetizer Mobile, stated the following, “A strong grasp of AI and its practical applications will be essential for creative directors in 2025. Rather than relying exclusively on team members for data insights and execution, understanding how to effectively use AI tools will enable creative directors to significantly enhance their team’s efficiency and stay ahead of competitors”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/07/31/how-to-succeed-as-a-creative-director-in-2025-must-have-skills/